The world of raspberry cultivation is changing faster than ever. After decades when harvesting ended in August, a new generation of varieties is extending the season deep into autumn and even the early winter months. Among them, EasyStar® stands out as one of the most promising newcomers across southern Europe.
Developed in Italy within the G-Berries breeding program, this primocane variety allows growers to achieve high yields at a time when most raspberries have already disappeared from the market. Its firm, bright fruits are easy to pick and maintain freshness for a long time, making them ideal for export and supermarket shelves.
According to Luca Molari of Molari Berries & Breeding, EasyStar® has proven to be “a variety that tolerates both high summer temperatures and the cooler conditions of late autumn, offering remarkable adaptability.” It is already performing successfully in Mexico, Morocco, Spain, and southern Italy, where harvests now extend until December.
Across Europe, raspberry growers are increasingly turning to greenhouse production to meet year-round demand and stabilize their income. In this context, EasyStar® has become a trusted choice, combining ease of cultivation, consistent ripening, and excellent post-harvest quality.
For Serbia, a country renowned for its raspberries, this variety could open a new market opportunity. With warmer autumns and growing interest in protected cultivation, extended production seasons are becoming both technically feasible and economically attractive.
The Italian experience shows that the raspberry season can be prolonged without compromising quality. On the contrary, it enhances competitiveness and adds value. EasyStar® thus symbolizes a new approach to raspberry farming, where knowledge, innovation, and timing come together between the last warm rays of autumn and the first chill of winter mornings.
