The Hudobivnik Farm: A Model of Sustainable Agriculture and Rural Tourism in the Slovenian Alps

The farm of Simona and Štefan Hudobivnik, located in the village of Cerklje na Gorenjskem at the foot of the Alpine mountains, is an example of modern farming that successfully combines traditional values with innovative approaches. This picturesque location, surrounded by lush meadows and offering views of the snow-capped peaks of the Alps, provides an ideal environment for the production of high-quality milk and dairy products. The Hudobivniks not only produce but also actively promote sustainability in agriculture.

Family Tradition and Modern Technology
Štefan Hudobivnik took over the management of the farm from his parents, but it was with his wife Simona that he began modernizing the production. Today, their farm combines environmental care, animal welfare, and the use of cutting-edge technology to produce high-quality products that meet the demands of the modern market.

Agricultural Challenges
One of the biggest challenges they face is the cost of leasing agricultural land. In this region of Slovenia, the lease price can range from 500 to 600 euros per hectare, significantly impacting production costs. Štefan points out that, while this cost is a major factor in their expenses, good organization and a focus on product quality allow them to offset these costs and remain profitable.

Product Quality and Distribution
The milk from the Hudobivnik farm is used to produce various dairy products, including cheeses, yogurts, and butter. These products are sold not only directly at the farm but also at local markets, specialty stores, and to nearby restaurants and hotels that seek authentic, homemade products for their guests. Simona emphasizes that direct sales allow them to have better contact with customers and explain how their products are made, which has a positive impact on the farm’s reputation.

Innovations for Better Production
One of the key elements of their farm’s operation is the use of collars with sensors that monitor the health of the cows. Matic Stupar, a collaborator of the Hudobivniks, explains that this technology tracks the movement, feed intake, and general health of the animals, helping them spot problems before they become serious and ensuring consistent milk quality.

Rural Tourism as a Complementary Activity
In addition to farming, the Hudobivniks also promote rural tourism. Their farm is open to visitors who want to experience farm life, enjoy the beautiful landscapes, and taste homemade products. Cerklje na Gorenjskem, located at the foot of the Alps, is a perfect place for such tourism, and the Hudobivniks aim to make this experience unforgettable for all visitors.

Vision for the Future
Despite challenges such as high land leasing costs and market fluctuations, the Hudobivniks are determined to continue developing their farm. They plan to expand production, introduce new products, and further modernize, while strengthening their position in the tourism market. One key component of their future strategy will remain their connection to nature and sustainability.

The Hudobivnik farm is an inspiration for those who wish to combine tradition with modern trends, showing how innovation and dedication can bring success even in challenging circumstances.

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