Iris – From Tradition to Economic Success

In the heart of Tuscany, the project “Iris – The True Scent of Tuscany” exemplifies how cultural heritage can be transformed into an economically sustainable venture. Through smart use of natural resources and innovative approaches, the cultivation and processing of irises have become the foundation for developing the local economy while preserving tradition.

From Concept to Realization

The idea arose in response to the low profitability of iris growers, who for decades sold raw rhizomes at fixed prices. The main goal was to establish a complete production chain – from planting to finished products – to provide growers with greater control and higher income.
In collaboration with the University of Florence and 120 local producers, the Toscana Giaggiolo cooperative was founded. Together, they built Italy’s first specialized iris distillery and a quality control laboratory.

Financial Aspect and Investments

The total project value was €902,286, funded through multiple sources:

  • European Agricultural Fund for Rural Development (EAFRD): €195,611
  • National Budget: €180,641
  • Regional Budget: €77,391
  • Private Investments: €448,643

The funds were used to build facilities, purchase equipment, and modernize agricultural machinery. Financial incentives created new jobs and expanded the cooperative.

Capacity and Employment

The project secured stable employment for four permanent workers, including one administrative position and three involved in processing and production. Plans are in place to expand the team as production grows.
The number of cooperative members increased by two-thirds, from 74 to 123, with a significant portion of new members under 40 years old. This contributed to generational renewal and rejuvenated the agricultural sector in the region.

Market Impact and Economic Value

Thanks to new technologies, the selling price of iris butter increased by 35%. Three exclusive contracts were signed with leading cosmetics companies, providing producers with direct market access and eliminating intermediaries.
Previously, 15,000 kilograms of rhizomes were transported annually. Now, only 52 kilograms of processed products are sold, significantly reducing transport costs and carbon emissions.

Product Quality and Applications

Iris-based products are used in the cosmetics, perfume, food, and alcoholic beverage industries. The project has developed new extraction methods and improved product quality.
The laboratory conducts chemical and fragrance analyses, ensuring that iris butter meets the highest standards. Eco-friendly production methods have been introduced, boosting competitiveness in international markets.

The project has significantly improved transport efficiency and reduced environmental impact. While growers used to transport 15,000 kilograms of raw rhizomes annually to processing factories, the cooperative now processes irises on-site, shipping only 52 kilograms of finished iris butter. This shift has led to a substantial reduction in transport costs and carbon dioxide emissions, as fewer shipments require less fuel consumption.

Iris in Alpine Regions: Growing the Queen of the Garden at Altitude

Irises, known for their elegance and resilience, can thrive even in the harsh conditions of alpine regions. The key lies in selecting the right varieties and adapting planting to the unique challenges of mountain climates.

  • For alpine gardens, varieties like Iris germanica and Iris sibirica are recommended due to their tolerance to cold and moisture. Wildflower enthusiasts can opt for Iris pseudacorus, ideal for high altitudes.
  • Irises need sun and well-drained soil. In alpine areas, it’s best to plant them in wind-sheltered spots, avoiding low areas where water can accumulate, as excess moisture can damage rhizomes.
  • Cold alpine winters are manageable if you protect plants with a layer of mulch or pine needles. This shields rhizomes from freezing, while overwatering during winter should be avoided.
  • Irises pair well with other plants suited to mountain climates, like lavender or alpine roses. Their vivid flowers bring color and life to any garden, even at high elevations.

With careful planning and a bit of effort, irises can become the true gems of your alpine garden.

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