The global apple market in 2025 is under considerable pressure, but European producers are proving that there are still opportunities for growth even in the most challenging circumstances. Regional yield differences, extreme weather conditions, and changing consumer tastes are shaping the market dynamics in Europe.
Poland: Bad Weather, But Export Growth
Poland, one of Europe’s largest apple producers, is facing a significant decline in production due to severe frosts and hailstorms in April and May. It is estimated that production will drop by 13.1%, totaling 3.4 million tons. However, export prospects are not as bleak. Poland has managed to restore exports to Egypt thanks to the stabilization of the Egyptian currency and improved trade relations. Apple prices in Poland have risen this season, reaching 69 euros per 100 kg in November, a significant increase from the previous year. Additionally, apple juice production, especially concentrate, has decreased by 15% due to lower yields, but the juice market remains relatively stable.
Italy: Recovery and Organic Growth
Italy has shown significant progress, with an 8% increase in production, reaching 2.35 million tons of apples in 2024. Organic apple production has also increased by 13%, reaching 189,993 tons, which is a positive sign in the context of global growth in demand for organic products. The share of organic apples in total production reached 8%. Although the weather conditions were very unfavorable during the season, particularly for varieties such as Golden Delicious, Italy has managed to improve sales in December, laying a positive foundation for the rest of the season.
Austria: Natural Disasters and Tougher Times
In Austria, the situation is much worse. The Styria region, which is key to apple production, has suffered catastrophic losses, with up to 60% of the harvest damaged. In addition to climatic challenges such as frosts and hailstorms, lower yields have led to higher prices. In these challenging conditions, Austrian producers have focused on the domestic market and key export partners. This has led to a targeted approach to fruit distribution, where a large portion of apples has gone to the industry and a smaller portion to the consumer market.
Switzerland: Decline in Demand for Organic Varieties
Switzerland is facing a decline in demand for organic apples, a trend that has become increasingly evident from September to November. Data shows that organic apple sales and consumption have dropped significantly, by 12% compared to the same period last year. This is a concerning trend, as Switzerland has traditionally had a strong position in the organic products market. While the trend toward healthier eating is growing, it seems Swiss consumers are starting to turn to other vegetables and fruits.
Spain: Price Increase, But Stable Demand
In Spain, the situation is different. With a lower volume of supply on the market, prices have remained stable and even increased by 7.6% for the Golden variety, while prices for Gala and Fuji varieties have remained stable or slightly decreased. Producers are satisfied with the current conditions, as prices are high, but they are facing limited demand in the domestic market, which is pushing them to focus more on export markets.
Germany: Steady Growth and Regional Variations
In Germany, the apple market remains stable, although there are regional variations in production. Northern Germany is seeing a drop of 20-25% due to unfavorable weather conditions, but the southern region around Lake Constance is seeing a 13% increase. The market remains steady, and demand for classic varieties such as Elstar and Braeburn remains strong. Prices have remained stable, and steady demand during the fall and winter keeps the market balanced.
What Can We Expect in the Coming Months?
Overall, although the European apple market in 2025 is experiencing ups and downs, export opportunities remain strong, and demand for certain varieties continues to grow. New strategies and a focus on key export areas such as Egypt, the United States, and Asia show that European apple producers still have significant potential. All of this demonstrates that, despite the challenges, the European apple market will remain one of the most important in the world.