The second day of the international fair Fruit Attraction 2025 in Madrid confirmed the event’s status as one of the most important meeting points for the global fruit industry. The exhibition brought together producers, exporters, importers, and traders from around the world, with Italy, Germany, and France taking center stage.
Italy: Between Table Grapes and Kiwis
For Italian exporters, the autumn calendar is decisive. While the table grape campaign is coming to an end, markets for kiwifruit and apples are being established, and the groundwork for citrus is being laid. In Madrid, many Italian producers and traders strengthened their ties with partners from the Mediterranean, the Middle East, and non-European markets.
The table grape sector attracted particular attention. Despite the difficulties of recent weeks, it has shown signs of resilience. Producers from Apulia and Sicily showcased both traditional and seedless varieties, while interest in seeded grapes has cautiously revived. Demand from markets such as France, Spain, and Poland has fueled moderate optimism, though uncertainty over prices persists. Italian experts emphasize that the next forty days will be crucial in determining the season’s outcome.
This year, Italy made a strong statement by setting up a collective stand in a central location for the first time. The move gave Italian companies greater visibility and opened new opportunities, especially in the organic segment, which remains highly attractive to demanding markets such as Germany, France, and the United Arab Emirates.
Germany and Austria: Growing Presence
Companies from Germany and Austria significantly increased their participation this year. “We are not here just for the Spanish market, but also to expand our international business,” said one exporter.
German exhibitors noted that this edition feels “busier” than the previous one, with visitor traffic exceeding that of last year. For many, the fair provides an ideal opportunity to make contacts during the peak apple and pear season.
France: Strong Energy and High Attendance
The French pavilion, situated in Hall 6, was one of the most lively at the fair. The first two days recorded exceptionally high attendance, far above last year’s levels. Opinions on the third day were more mixed, but the overall sentiment was clear: the 2025 edition is even stronger than the 2024 edition, which was already considered “excellent.”
“Madrid has confirmed its status as a must-attend trade show,” French exhibitors said, “especially since it perfectly fits the calendar, with many campaigns starting now.”
A Fair That Shapes the Market
This year’s Fruit Attraction once again showed why Madrid is increasingly at the heart of global fruit trade. It is here that prices are shaped, trends are confirmed, and connections are built that determine the course of the season. For producers and traders from Europe and beyond, this event remains a key fixture in the agricultural and food calendar.
