Kissabel is a brand of apples that stands out with its unique appearance, distinctive characteristics, and innovative approach to the market. With red and pink-fleshed apples in various skin colors, this brand offers something truly different in the fruit category.
Focus on Young Consumers and Market Expansion
The Kissabel brand is particularly aimed at consumers looking for new and exciting flavors. It is available in several major markets, including the United Kingdom, France, Germany, Italy, and Switzerland.
The production of different red and pink-fleshed varieties continues to grow, and companies licensed for their production and distribution are laying the groundwork for increasing demand.
In the UK, Kissabel varieties are present in supermarkets, accompanied by marketing campaigns that highlight their unique flesh color and exceptional taste.
Building a Strong Brand
“Our goal is to increase demand and build a strong brand,” say representatives of Worldwide Fruit, one of the licensed distributors. Kissabel apples contribute to the overall growth of apple sales and attract new consumers.
The ambition of the brand is to ensure continuous availability throughout the year by collaborating with producers across different hemispheres. Kissabel is positioned as a unique apple that brings freshness and new possibilities to the fruit market.
French Market – New Strategies and Promotional Activities
In France, partners Blue Whale and Mesfruits are developing strategies to strengthen their market position, focusing on in-store promotions and special campaigns at key moments of the year.
Mesfruits is concentrating on the domestic market, while Blue Whale is expanding its presence in urban areas and exploring opportunities in Asian markets. Promotional activities emphasize the visual appeal and uniqueness of these apples.
Germany – In-store campaigns and Consumer Events
In Germany, Kissabel apples are included in the assortment of major supermarkets, with marketing activities that involve in-store events such as baking competitions and pastry-making contests.
The unique look of these apples makes them particularly attractive to consumers who enjoy preparing desserts, especially during the holiday season.
Switzerland and Italy – Premium Strategy and Gourmet Segment
In Switzerland and Italy, Kissabel is positioned as a premium product for consumers who appreciate innovative and high-quality fruit varieties.
In Switzerland, promotional activities include partnerships with specialized retailers and the gourmet sector, while in Italy, the focus is on the natural attributes of the varieties, such as intense flesh color and distinctive aroma, enhanced by the climatic conditions in the growing regions.
Conclusion
Kissabel apples continue to attract consumer interest with their unique appearance and flavor, while market expansion and promotional strategies are focused on establishing a recognizable brand in the fruit category.
